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Today on Stay Fearless or Die Trying:

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When your message is meant for everyone, it becomes harder for anyone to recognize themselves in it. Broad positioning leads to vague language, second guessing, and constant tweaking to keep up with what’s popular. If you notice how often I talk about Connecticut now, there’s a reason.

I’ve found my niche, and I’ve decided to run with it because it’s what has brought thousands of people into my other businesses.

Without a clear niche, your brand becomes reactive. You’ll find yourself in a never-ending cycle of chasing what’s next instead of building something grounded. And over time, that lack of clarity shows, not just to your audience, but to you.

AD:

IOL ADHD Study Seeking volunteers

Hartford HealthCare’s Clinical Neuroscience & Development Lab has received a grant from the National Institutes of Health for a study entitled “Behavioral and Neural Target Engagement for ADHD Executive Working Memory Training.”

The lab is part of the HHC’s Institute of Living. Michael Stevens, PhD, director of the lab, is leading the study. The study uses safe, non-invasive functional Magnetic Resonance Imaging (fMRI) to explore whether an online executive working memory training program can effectively alter brain connectivity and clinically improve symptoms of ADHD. The goal is to determine whether this could become a new intervention for ADHD. The study is continuing to seek participants and includes a clinical interview, questionnaires, neuropsychological assessments, and two fMRI brain scans.For the ADHD group only, participants will undertake a four-to-five-week online training program. In all about 16 hours of both virtual and in-person visits are expected. Stevens said this project is the second phase of NIH-funded research he has been doing for the last six or so years looking into the effectiveness of a popular non- medication ADHD treatment approach. This treatment protocol involves a new form of cognitive “brain training” to alleviate or mediate issues brought on by ADHD. In the first study, Stevens found that this new treatment approach changed how ADHD adolescents’ brain networks engaged when they had to hold information in mind and manipulate it to solve problems and guide choices. “Our first study gave us a very promising result,” Stevens said when emphasizing the need for ADHD treatments that do not involve medications. “A lot of people with ADHD don’t like to take medication. Probably only around half who might benefit from medication actually want to take them. Parents have worries about their kids taking medication. There can be side effects that some cannot tolerate. And when it comes right down to it, medications don't really fix long term problems associated with ADHD.” Stevens’ goal is to find that long term fix by exploring novel treatments designed to change and strengthen brain networks as children and adolescents develop. “Most ADHD is diagnosed by high school age,” he explained. “The brain is still malleable, adaptable. If you can intervene with something that changes the brain, that potentially might be a long-term treatment.”

The new clinical trial for ADHD-diagnosed teenagers is currently recruiting for participants. For more information, email [email protected] or visit here.

Narrowing your focus doesn’t shrink your opportunities—it sharpens them.

When you know exactly who you’re speaking to, everything changes. Your message becomes clearer. Your voice becomes more confident. Your work becomes easier to recognize and harder to ignore.

A focused audience filters out the noise and naturally attracts opportunities that align—without forcing, chasing, or overexplaining.

Trying to speak to everyone creates static. Speaking directly to the right people creates connection. And connection is what turns visibility into real momentum.

Success isn’t about being seen by the most people.
It’s about being understood by the right ones.

Clarity doesn’t limit growth, but provides direction.

When your niche is rooted in confidence and self-trust, everything else has room to follow. Your voice strengthens, your audience grows with you, and opportunities align more naturally.

Growth becomes sustainable because it's grounded in who you are now, not who you think you should be!

Stay fearless or die trying,
-Alexa

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