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Hi Fearless Friend!

This week on Stay Fearless or Die Trying:

1. How to grow your brand outside social media

2. An upcoming pre-event to the Be Fearless Summit

3. Avoid boxing yourself in with one form of promotion for your company/personal brand

Social Media: Don’t box yourself in!

It’s so important to live life outside of the internet. Especially nowadays, when many people are so chronically online it seems like an endless void of scrolling. And most importantly, making connections outside of the internet ensures that you can grow your business in every way. You know the saying, sometimes you have to log off, go outside, and touch grass to remind yourself that you’re a physical person trying to make it in the real world.

Here are three ways to grow your business outside of the internet.

1. Networking events: I know they’re scary!

This one might seem like a doozy. Nobody likes putting on their nice clothes, closing their laptop, and actually talking to people face to face. But it really is necessary! You have to show that you’re bigger than just your computer screen. You might have to find these events online, but it is important to show up and be present. Don’t bring your computer, or play on your phone. Actually focus on getting to know people in your area and this will help inform you of the needs of consumers around you.

2. Print advertising isn’t dead!

When you’re waiting in line for that breakfast spot you love to have an open table, what do you look at? Your surroundings! Everyone loves people watching, but most places also have a board with local businesses advertising on them. This may seem like a small aspect of advertising, but many people don’t realize that a lot of advertising is being SEEN! The flyer you put up on the board puts familiarity with your brand in peoples minds. That way, when they eventually see an ad online, or you reach out, they have a little memory of seeing your brand before. This familiarity, being SEEN, can put you above other competition.

3. Don’t forget other demographics!

It is so important to remember that not everyone is on their computer, or on social media, like a lot of us are. Especially as you go into the older generations, not many of them are looking on LinkedIn and X regularly. You don’t want to miss the opportunities that these groups can offer. This all goes back to being SEEN. Get yourself involved with local and international groups. Go to meetings, just as yourself first, and then bring up your brand later. Nonprofit work and volunteering in your community shows that you’re here to make the world a better place, not just to make mad money (but, lets face it, the money drives us!)

This week on The New Unfiltered: the future of short-form content with U.S. Director of Creative Works at Google, Abigail Posner.

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