Hey Fearless Friend!

Today on Stay Fearless or Die Trying:

1. The ins and outs of consulting

2. How to make money off of your name.

3. I’m speaking at Harvard on October 6th!

4. Fearless perks of the week!

P.S. Want more of this content and a one-on-one call with me? Subscribe below. You get a call with me included in your first month at $17.99! Upgrade to fearless premium here (and cancel anytime) but I know you’ll love the journey just as much as I do.

WTF is a consultant?!

I hate the word consultant and I hate the word coach.

Yet, I consider myself to be both. Ughhhh.

What do consultants do?

• Problem Solvers Extraordinaire: They use their knowledge and experience to solve problems your project or brand is having.

• Strategic Thinkers: They look at the big picture. They see a brand’s goals and help with a road map to getting them done.

• Trendsetters and Innovators: They have their finger on the pulse to give brands up-to-the-minute tips on what works (and doesn't!)

I believe that every single person can build a consulting or coaching business who considers themselves to be an expert in their field. It’s important to remember that if you aren’t an expert in your field which comes after 5-10 years + of experience in business, selling this particular service is a bit weird for you.

And, may give you a new form of imposter syndrome.

1. 🧠 Pick a niche. Not any niche. YOUR niche.

You can’t consult on EVERYTHING! Here are some examples of different types of consultants.

• Management: Overall business management. Kind of a catch-all. But be careful, this one can have you dealing with big picture stuff to day-to-day tasks. Don’t get in over your head!

• Financial: Helping with the $$… insight on investments, financial growth, and being a business money guru!

• Marketing: Creative directors helping brands with outreach. You could focus on social media or just an overall marketing strategy. Help brands grow followers.

• Strategy: Focused on the long term. Usually works with execs to plan for the future of the business. The chess master of consultants!

• Operations: Improving the day-to-day. Helping companies get out orders faster. Fixing supply chain issues. Boosting productivity!

2. 📈 Create packages. Let’s make that money babyyyy.

Busy professionals focus on two things: what you can do for them and how much it costs. Once you know your value, create simple packages to catch the eye of companies. Start with these package types. Modify as business rolls in.

• Basic Consultation: A starter package that gets their foot in the door. Usually an assessment and a one-hour consult.

• Project-Based: Packages based on deliverables. They’re focused on the result and depend on your niche. Like a “0-100k followers” package. Or an “Increase Investments” package. They operate at a fixed price and timeline.

• Retainer Package: Monthly fee-based service with a set number of hours of help each month. These packages often put you on-call with clients for emergencies. So make sure you have time for them!

• Training Packages: Skill workshops in your niche for the team members of a business. These don’t apply to all consultants. But IT consultants, for example, make a killing off of “Don’t open phishing emails” workshops at companies!

• Premium: An all-inclusive package that includes it all! This should be your highest ticket item. Usually, if a company works with you on a project, or training, or has you on retainer for some time, it is only a short leap to get them to pay you the big bucks!

3. 🤑 Sell, sell, sell!

You’ve figured out what you’re good at and how much you charge for it. All that’s left is selling your services. This goes back to marketing your brand.

• Make a great website & social media accounts: You’ve got to walk the walk! Ensure your online presence matches the success and professionalism of your services.

• Network: Duh! Go to events. Bring business cards. Chat it up with prospective clients. Work hard to get your name out there.

• Use testimonials: Every successful client can do more for you than just paying their invoice. Get testimonials from them of your success. Scream them from the rooftops. Nothing says “I’m good at my job” more than happy customers!

• Host free stuff: Webinars and workshops can bring in prospective clients. And give you a chance to show off your expertise.

• Cold call!: I’ll say it ‘till I'm blue in the face. Keep on cold calling!

Dare To Be Fearless with Dana Pollack of Dana’s Bakery

Want to launch a personal brand?

I can help. If you feel like you relate to the below, this is for you…

Tailored for emerging individuals eager to establish their personal brand, this course equips you with the tools to overcome overwhelm, drive sales, and construct a self-sustaining platform for growth.

✅ You possess marketable skills but struggle with promoting yourself effectively.

✅ You're in the pre-launch phase and seeking guidance to execute a successful launch strategy.

✅ You aspire to enhance your understanding of organic marketing tactics.

✅ You aim to venture into paid advertising without overspending on agencies and yielding poor results.

P.S. You get a FREE membership to Stay Fearless or Die Trying Premium when you get the course!

Like this newsletter? Try these ones next:

I offer coaching to ambitious professionals looking to pursue entrepreneurship or figure out their next step.

When you're ready, here are 2 ways I can help:

Work with me and my team 1on1 to grow your business.

If you’re looking to scale your newsletter, course, or membership — I’d love to help.

We have room for 1-2 clients this quarter.

Respond to this email with what you’re looking to build or expand upon and I’ll send you a link to book a free strategy call.

FEARLESS PERKS OF THE WEEK:

FREE FOOD! Discover an app offering exclusive discounts of 30% or more at upscale restaurants across the country. Click here.

Do you pay your rent via ACH, Venmo, or Zelle? Wonder how I travel the world so often? This credit card gives so many points when you pay your rent and you can link it to ACH for free - with no additional fee. Then move your points over to airlines like Virgin, Delta, and more. Click here.

Coffee? Reply to this email and I’ll send you $10 to Starbucks for referring 3 friends to this newsletter!

Weekly Quote

Stay Fearless or Die Trying,

Alexa

P.S. Want more of this content and a one-on-one call with me? Subscribe below. You get a call with me included in your first month at $17.99!

Subscribe to Premium to read the rest.