SHE’S BACK!

In 7 days, Stay Fearless or Die Trying has garnered 500+ NEW subscribers thanks to my referral program. Welcome to Stay Fearless or Die Trying! The Alexa Curtis personal brand is coming back strong since I stepped away for 12 months to build another company, but my true love is connecting with you guys. I dropped a list of media brands & entertainment connections to help you build your own personal brand. Since you’re subscribed, you can buy one and get one free. Let me know at checkout you’re a subscriber and I’ll send you the other list.,

My fearless win this week: I took the leap and launched a new company. I’ve decided to keep my name out of the company in order to build something totally from scratch (and make my life harder, because entrepreneurship, duh) and I’ve never felt so fearless. Every day is a chance to redefine your story, to be fearless, and to make a difference. I'm proud of who I am and the journey I'm on. Are you? Share something you're proud of with me on Twitter. Let's celebrate each other's victories.

 #Fearless

What’s your fearless win this week?

To the juicy stuff…

Are you an entrepreneur or do you have an entrepreneurial mindset?

Tamsen Fadal (host of WPIX NY, who is a mentor of mine) posted a TikTok video yesterday calling out "pink flags" when dating. She labels one pink flag as a man or woman who is unable to have one solid job, constantly trying to convince you that they're working on becoming a better employee but "no job inspires them enough" to keep the job.

This "pink flag" is common for aspiring entrepreneurs. Day after day, aspiring founders have ideas that don't come to fruition because of the fear of failing (valid) or realizing that working for yourself is too much work after starting. I agree, it's too much work! That's why I'm lucky to be a true entrepreneur and not have the entrepreneur mindset only because starting and ending over and over is annoying. You may do best working for someone else and having a side hustle if you find yourself stopping and starting over 5+ years. 5 years is nothing in the startup world, but if you haven't figured out if you want to be an entrepreneur after 5 years...you're in for a future that may be filled with struggle. By working for someone else and allowing your creativity fly after hours, you're bringing in consistent revenue while pursuing your dreams with very low stakes. Bravo!

Ask yourself these three questions if you're debating whether to become an entrepreneur:

1. Do you constantly find yourself leaning into having a side hustle yet find yourself frustrated and ultimately moving on to a new idea after a few months?

2. Do your friends & family support your dreams of running your own biz?

3. Do you feel excited about the idea of pursuing a startup on your own at first and having some or no consistent revenue for 12+ months?

If you find yourself intrigued by the mindset of an entrepreneur/ someone who can rely on such little consistency but don't answer yes to the above questions, you may want to think twice about quitting your day job before going all in on being a founder.

In Other News…

The New Unfiltered is coming back. I’m interviewing the founder of Beehiiv (the platform this newsletter is hosted on!) Tyler Denk on Wednesday - questions for Tyler? Shoot me a DM.

3 mistakes I made in business that almost cost me my business: you should probably watch this…

And shoutout to my nephew Kai, he’s too cool for me. This is us last week in Istanbul.

BTW - did you know you can book a call with me?

Stay fearless or die trying,

Alexa