Welcome back, Fearless Friend!

What’s new this week on Stay Fearless or Die Trying:

1. Tips and tricks on gaining an understanding of your market

2. Results are in! We’re going over what YOU think is most difficult about networking, and my advice!

3. My next picks for reading, and an opportunity for YOU to pick my next book!

4. A new quote of the week: I search and select incredible quotes from influential members of the startup community for you to ponder on.

Have questions about the event in April? Reply to this email with I’M FEARLESS! and I’ll send you a code for 20% off your first Be Fearless ticket. Read up on Be Fearless here.

Understanding Your Market

One of the most difficult parts of starting a business is figuring out who your ideal market is. There are many ways to approach marketing, all focused at different groups of people. Should you utilize print marketing? How about social media marketing? You know I love cutting the bulls*** out of business so what will make you the most money in the least amount of time, ya know?

Tips and Tricks on Market Research

1. Customer Feedback: The first way to understand who your clients should be is understanding who they ARE. Speaking with your clients and learning about them and their needs is the only way to conduct proper research on your market. Don’t know what type of questions to ask? Upgrade to premium Stay Fearless here and we’ll go over your customer discovery questions on our first call.

2. Segmentation: Think about different groups in your sphere. Many of them may overlap, but they all have distinct traits that define them. Each of these groups make up your market, and require you to shift your tactics accordingly. For example, a wellness brand has targets of all ages, but understanding the wants of 20-year-old wellness followers and 80-year-old wellness followers require a completely different mindset.

3. Test, test, test! It is so important to try new things with your focus groups. Bringing new and different ideas to your customers is essential in marketing. People don’t want to see the same ads over and over. Trying to aim comedic content at teens, for example, is nothing new. Aiming comedic content at an older generation? That might be a breath of fresh air as they’re scrolling through saddening health content. See what works, and remove what doesn’t!

Last Week’s Poll: What do you find most difficult about networking?

WOW! An astonishing 100% of you found the most trouble with that initial meeting. I thought I’d share some advice on getting over the first meeting jitters.

My best asset has always been my confidence and my fearlessness with everything I tackle. It’s taken me years to understand my confidence and how to present myself, and therefore you have to keep trying things out to perfect your craft. I still get nervous before a networking event or a big pitch.

What helps me the most is knowing I’ve done my research. Knowing the potential client inside and out helps me get a leg up on others they might meet. When I am invited to networking events, I scroll through other RSVPs and research the people I might meet. This way I’m not wasting their time with “Hi, what do you do?” AND they feel like I have an actual interest in them.

And sometimes, fearless friends, the biggest step is feeling nervous but going anyway. Taking that leap can change your life forever!

YOU Pick My Next Book!

I thought it would be a great idea to hear what YOU want me to read. I’ve got a list of potentials going, but please add your own if you have something in mind! Or, reply to this email and tell me what you’re reading.

Get That Intro!

Quote of the Week!

Stay Fearless or Die Trying,

Alexa

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