How Chief Swag Officer Became The #1 Foam Company

SURPRISE: I STARTED A NEW COMPANY.

And guess what: it’s something you’re seeing everywhere you look.

If you thought I was cool when I was a Radio Disney host, you have no idea how much cooler I became when I made the #1 foam production company in the world. So, how did this happen?

Scroll down to the bottom if you want to skip all the business talk and get to the discount!

I’ve been a firm believer that the most successful entrepreneurs create products for one of the reasons below:

1) they needed a product and couldn’t find one, so they made it

2) trying to make the world a better place

In this case, it’s the first option for me. After a year of trying to purchase this product, I got so fed up trying to find it that I decided to make it on my own. Easier said than done.

In April, I was determined. I went up and down New England with my dad (hi, best friend if you’re reading this!!) before the Be Fearless Summit in NYC going in and out of UPS, FedEx, and Staples…and even going as far as hiring a TaskRabbit to get the job done.

I heard the word “no” so many times I was getting noticeably irritated.

I gave up. Every day I had a Google invite that reminded me to launch the shop and every time the invite popped up, I emailed my assistant to push it back. Day after day, minute after minute, I moved the idea back because I was intimidated to do it since it didn’t work when I tried it in April.

But every single day I had an intuition that there was something behind this idea.

Slowly but surely, after another 24-hour stint at my parent’s house figuring out what I was doing, I got a bit more confident.

I remember launching the shop on Etsy having no idea what I was doing (literally, I’ve never done anything in the world of e-commerce), and sprinting from a train to a plane to fly back to London.

When I turned airplane mode of my phone when I landed in London, I heard ding after ding after ding.

The same ding that you hear when you get paid on Venmo, but it wasn’t Venmo: it was purchases from people buying from my new company.

Let this be a reminder that you don't need to have the answers. But you need to trust your intuition.

One of our top selling products below (the Rode handheld + custom pop cover).

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Stay fearless or die trying,

Alexa

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