5 Secrets Of Running A Startup

Author

Alexa Curtis
September 09, 2023 • Estimated Reading Time: 3 minutes

The secret sauce to startup life. Are you ready for it?

But first…

Kym Gold knows what’s up. She sold True Religion for a pretty penny and now runs Style Union Home. Watch the full video interview above and listen to the audio interview below.

Kym Gold, True Religion & Style Union Home

Listen to this episode from The New Unfiltered on Spotify. You may remember Kym Gold from the Vanderbilt Be Fearless Summit. She co-founded (and sold) True Religion Denim for close to $1B (yes, B for billion, not M for million) some years ago. Now she's the founder of Style Union Home, an eclectic line of homeware and pottery for the most unique homes out there!

The secret sauce of a startup: 5 Things You Need To Know

  1. Everyone will think you’re doing amazing even if you feel like you’re losing your mind. Sounds crazy right?! You have to be crazy to run a startup. This lifestyle is undeniably hard yet confusing and mentally (sometimes physically) exhausting. I say this because you should know what you’re in for. If you’re working a 9-5 job and want to have a startup, time management and a virtual assistant are going to become your best friends.

  2. Make a fake assistant. Let her / him be your best friend, biggest cheerleader, and be as real as you’ll let this fake person be. Check more on Reddit about this one.

  3. The more money you put in, the more money you get out. You will need to make money and you will need to use that money and you will do this in a cycle until you don’t have to anymore.

  4. Your friendships and personal relationships will suffer if you don’t stay honest with yourself. I went through a traumatic breakup earlier this year and it made me realize one thing: I can rely on myself, myself, myself, myself…should I keep going on? I’m casually dating now and I’m transparent AF about my startup being my life. I sleep, eat, breathe this company and have no interest in any distraction. Stop with the white lies and start being honest.

  5. Read. Last week someone told me that they don’t read because they read a lot for work and I instantly felt stupid having a conversation with this person. That sounds bad but for real bro? You don’t read for fun because you read for work? If anyone is casting for a new season of Dumb and Dumber, I’ve got a new cast member for you!

Stay fearless or die trying,

Alexa

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